The Harrel House Bug Museum needed a rejuvenating rebranding. Transforming it from a dated and unappealing attraction into a sophisticated and captivating destination that celebrates the wonders of the insect world. The museum's existing branding lacks visual appeal and fails to resonate with modern audiences, resulting in declining visitation and engagement. The new design seeks to elevate the museum's image, infusing it with elegance, charm, and a sense of wonder to attract a broader audience and establish it as a premier educational and cultural institution.